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• science elephant toothpasteSenior Architectural Systems’ stunning PURe® FOLD patio aluminium doors have helped add character to the Yorkshire home of USA Today best-selling novelist Susan Stephens by providing the perfect setting to relax with a good book. To complete the stylish extension, a number of the property’s existing hardwood windows have also been sympathetically replaced. Tasked with identifying a system that could match the visual appeal of the original wooden frames whilst offering improved quality, usability and security, the Dortech team took the innovative step of suggesting a change to aluminium. After reviewing alternative products on the market, Senior’s high quality PURe® aluminium windows were found to significantly outperform cheaper aluminium systems and offer the perfect solution in terms of both performance and aesthetics. Part of the reason for the surge in enquiries is that Euroglaze’s website currently ranks on page 1 of Google searches for REHAU frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. Fabricated and installed by Dortech Architectural Systems Ltd, Senior’s patented PURe® aluminium folding sliding doors feature as part of a stunning extension to Ms Stephen’s home. Offering slim sightlines that maximise views of the property’s pretty garden, the narrow yet robust aluminium frames of the PURe® doors have been powder-coated to provide an attractive brown finish that further complements and connects with the outdoor space. The popular programme, which has been running since 2011, and regularly draws audiences in excess of 4m, sees a team of home improvement experts led by Alan Titchmarsh transform properties for deserving families in difficult circumstances. Replacing hardwood windows with aluminium took careful consideration, but the PURe® System looks fantastic and from a performance perspective, it has considerably surpassed my expectations. In fact we now intend to replace all of the windows in the house with PURe® windows!”