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• elephant toothpaste demonstrationSenior Architectural Systems’ stunning PURe® FOLD patio aluminium doors have helped add character to the Yorkshire home of USA Today best-selling novelist Susan Stephens by providing the perfect setting to relax with a good book. Part of the reason for the surge in enquiries is that Euroglaze’s website currently ranks on page 1 of Google searches for REHAU frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO. Commenting on the recent renovations, Ms Stephens said: “I am absolutely delighted with the work that has been carried out and Dortech’s customer service and professional installation has been second to none. Widely respected for its expertise in high-end aluminium glazing products, Fenster was approached by programme-makers and asked to supply a premium-quality sliding door. Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.