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• wall mounted digital alarm clockThe Barnsley based REHAU fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign and these are being passed to its stockists and distributors nationwide. “Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders. Widely respected for its expertise in high-end aluminium glazing products, Fenster was approached by programme-makers and asked to supply a premium-quality sliding door. Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. The popular programme, which has been running since 2011, and regularly draws audiences in excess of 4m, sees a team of home improvement experts led by Alan Titchmarsh transform properties for deserving families in difficult circumstances. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.