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• canon cameras dslrThe Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them. Widely respected for its expertise in high-end aluminium glazing products, Fenster was approached by programme-makers and asked to supply a premium-quality sliding door. Part of the reason for the surge in enquiries is that Euroglaze’s website currently ranks on page 1 of Google searches for REHAU frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO. The black-tie awards ceremony was held on 15 June at the Royal Armouries in Leeds, at the centre of the country’s great east-west glass manufacturing corridor – where nine out of ten of the UK’s largest glass manufacturers have production sites. Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. To complete the stylish extension, a number of the property’s existing hardwood windows have also been sympathetically replaced. Tasked with identifying a system that could match the visual appeal of the original wooden frames whilst offering improved quality, usability and security, the Dortech team took the innovative step of suggesting a change to aluminium. After reviewing alternative products on the market, Senior’s high quality PURe® aluminium windows were found to significantly outperform cheaper aluminium systems and offer the perfect solution in terms of both performance and aesthetics.