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• camera handleThe Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. “We’re very proud of the way that the glass industry has come together to face the challenge of energy efficiency and decarbonisation - which will continue to define all manufacturing and markets for the coming decades. “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.” The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.